High Quality Secondhand Goods from Tokyo City.
Every object is full of thoughts and feelings.
The thoughts of the creator who developed
the object with hopes to better the world, however little.
The pride of the craftsmen committing to quality and never compromising.
That skip of the heartbeat when you encounter an object by chance,
fall in love with it at first sight, and purchase it impulsively.
The affectionate feeling towards the time you spent with the object.
Every object is full of such feelings.
We can’t create these objects.
However, we can intermediate these feelings stored in the objects.
By delivering as many objects as possible
to the next owner without throwing them away,
we hope to change the society and the world to a better place.
It must seem rather irresponsible for a company to
“start running without giving much thought.”
Maybe, but we thought that if we don’t force ourselves,nothing would begin.
The name of our company, hugall expresses our company’s mission,
which is to accept all objects no longer in use and
deliver them to the new owner who will once again hug the object.
It also means our challenge to realize an epic
dream no one was able to before.
Here, we have written about the things we have been thinking about,
what we are doing now, and what we want to realize in the future,if not now.
Please get to know us, hugall.
Re-use is about not throwing away the things that can still be used,
and delivering them to the next owner to keep them alive.
Some might be concerned that this would hinder consumption.
However, we think it’s the opposite.
The age of mass production and mass consumption has ended long time ago. We believe that a new, more active,
less wasteful style of living that sees re-use as a precondition will be the standard from now on.
If it becomes a common practice to immediately sell things once you don’t use them anymore, you will always be able to keep the storage space or your house tidy.
The money you earned by selling can be used for your next purchase.
The new consumption cycle, “purchase-own-sell ...” is much more practical than the old cycle, “purchase-own-dispose ...”
You’ve always been interested about the product, but never really been able to get your hands on it brand new? Re-use items are reasonable, and just the solution for such situations.
If there are more choices to purchase them as re-use items, you will have the chance to own so many kinds of items.
The pleasures of shopping will expand.
Many items you have tucked away in the corners of your house, thinking, “I will use that some day.” Don’t you feel a little bit sorry for them? They may be things that you don’t use anymore, but there will be people who want them. Rather than being tucked away, these items would be much happier to be cherished by their new owners through re-use.
To realize a world where it is common to reuse every item.
hugall was established in April 2013 by members
that sympathize with this philosophy.
Every day is trial and error for us but unfortunately at the present,
our sales channel is still under development, and we don’t have the power yet to accept all items.
Yes, so it is not “hugall” for us yet.
But one step at a time, we are determined to realize this some day.
Towards a happier world for objects and people,
where it is ordinary to reuse everything.
Please watch over us, kindly, yet with severity,
as we commit ourselves to realizing this ideal.
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